Mobile has been a game changer, and in many countries it is now more popular to have a mobile or smartphone device than a computer.
As part of the research that Google conducted, it was discovered that 77% of mobile searches occur at home or work even when desktops are likely to be accessible.
This is why having a mobile-friendly website can be critical to your online presence. The usability of sites that are not mobile responsive create the need to pinch and zoom on their device in order to find information, and can be a common cause of bounces to the site, with a whopping 61% of users unlikely to visit a site again on mobile with poor accessibility, according to Google.
Google is now acknowledging websites that are mobile-friendly by increasing their reach and rankings, and continues to accommodate for mobile-friendly sites in order to provide the best possible search results. Therefore websites that are outdated and unresponsive are being filtered down in rankings.
How can I find out if my site is responsive?
You can use Google's Mobile Friendly Test
to analysis your website or for more information please visit this article
If you would like to enquire about getting your website up to date and mobile responsive please contact one of our friendly Optimise executives for more information.