What’s Happening in the SEO Market?

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What’s Happening in the SEO Market?

There is a big question around SEO services and whether they are worth the investment. Often times business are considering:

• What exactly can SEO do for my business?
• Is there value for money?
• Will I see ROI?
• Is it necessary? 
• What will happen to my website if I don’t follow SEO?

Well firstly, let's discuss what SEO is exactly:

Search Engine Optimisation (SEO) is the practice of enhancing the number of 'organic' or 'natural' visits or views to a particular website by optimising the site according to the algorithm of the search engine your using. The process of SEO includes optimising website content, keywords, images and text at adjust and improve rankings across various search engines.

To break it down for you; SEO (when done right) aims to drive quality and relevant traffic to your website to optimise the opportunity for sales conversion. It ensures that the right people are finding you, and that you are delivering the right information, product or service to visitors.

How can SEO help my business?

User experience and establishing a reputation online have both become increasingly important factors in search ranking, and a major component of SEO. In order to use SEO to drive sales your website needs to be appealing to users who visit and importantly, to the search engine where the search takes place. No contact information available? Unresponsive pages? Recycled content? No amount of organic traffic will help you meet those sales targets.

Gone are the days of yellow pages, we have embraced online search with open arms. SEO operates to put your website in a more competitive position. There is a level of trust associated with an online search, users depend on Google or Bing to find them the right information at the right time. 
Therefore, appearing under the search for keywords directly relating to your content builds website trust. Each time a user selects your website and triggers a conversion, it tells Google that your information, product or service is valuable to users and your website gains credibility. 

How much does it cost? 

In Australia during 2018, statistics showed that 47.06% of SEO providers were charging the average monthly retainer rate between $1,001- $2,000 AUD. Of the remaining providers; 35.29% were charging $2,501 - $5,000 AUD or more as a monthly retainer rate, and 17.64% were charging $501-$1,000 or less. 

How can Optimise help?
We have taken our learnings to create a client centric, wholistic SEO system, dedicated to assisting our clients to achieve and go beyond their digital goals. But without the sting of large monthly charges and with no lock in contracts to stress over.

If you are looking to invest and grow your website then reach out to an Optimise Executive member today. 

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