Backlinks: The Key to Credibility

What makes a website credible? No, typos and a weird domain name are not the only things giving it away. There's a lot more to it than that.

One of the most notorious ways Google judges a website as credible is through backlinks, or hyperlinks that cite and lead to your website. The more backlinks you have, the more credible your website appears, and more "votes of confidence" it will have as a high-quality website to search engines. If multiple sources are linking to the same page, that page will be assumed to have valuable, credible and useful content, raising its visibility and thus increasing the likelihood of it ranking higher on search engine results.

The thing is, getting backlinks linking to you is a very difficult task, that requires great effort, time and experience to understand.  

There's a lot more that goes on behind the scenes than just simply writing articles to backlink to your website, including content marketing, email outreach, and public relations. This is an extremely precarious job that needs constant attention and care to get your website ranking, which is why many business owners often feel overwhelmed and don't know where to start. But backlinks are not something that can be ignored. In fact, it is one of the three most important search engine ranking factors to get you finding new customers.

That's why Optimise take on the hefty task of keeping your website trustworthy, doing all the backwork to keep your website on top of search engine rankings and top of mind for searchers.