When it comes to marketing strategy, you may be all too familiar with SEO and what it can do for your business. But are you familiar with the difference between SEO and SEM, and how they can work hand in hand to change your business for the better?
Organic search engine optimisation (SEO) focuses on improving your websites rankings on search engines naturally, through creating trustworthy websites optimised for your target audience. Whereas, paid search engine marketing (SEM) targets your new audiences through paid search advertisements to be placed on the search engine results page.
Why do I need both?
•
Increase brand awareness and attract new customers
•
Advertise directly to your target audience
•
Generate leads and conversions
•
Build a community
•
Tailor audience based on location, demographics and interests
•
Get ahead of the competition
•
Quickly generate profit from low monthly expenses
With over 15 years of experience in digital marketing, PegboardCo's Optimise team knows just how important organic and paid social media advertising is for business success. We'll let our paid advertising attracts new customers, and our organic social media campaigns to convert your new customers to your website