Search Engine Optimisation (SEO) is the practice of enhancing the number of 'organic' or 'natural' visits or views to a particular website by optimising the site according to the algorithm of the search engine your using. The process of SEO includes optimising website content, keywords, images and text at adjust and improve rankings across various search engines.
To break it down for you; SEO (when done right) aims to drive quality and relevant traffic to your website to optimise the opportunity for sales conversion. It ensures that the right people are finding you, and that you are delivering the right information, product or service to visitors.
User experience and establishing a reputation online have both become increasingly important factors in search ranking, and a major component of SEO. In order to use SEO to drive sales your website needs to be appealing to users who visit and importantly, to the search engine where the search takes place. No contact information available? Unresponsive pages? Recycled content? No amount of organic traffic will help you meet those sales targets.
To find out more about Optimise, contact the Optimise team today at (03) 9005 4795 or email us at info@pegboard.com.au